Innovation Lab

Think the unthinkable to make the impossible possible

Innovation Lab

 At ITConcepts, we define innovation as applied creativity for attaining positive effects. The team in the Innovation Lab transform ideas into innovative and individually customised products and services quickly, systematically, and with focus.


Our core competencies

The Innovation Lab's strength is in digitising the vehicle and production, which is the strategic focus of ITConcepts Automotive. For proof of concepts (PoCs) and proof of technologies (PoTs), we test new technologies and tools, develop prototypes, and put their everyday durability to the test. This way, we ensure that the solutions we offer you are not just suitable but also achievable.

In addition, we work on innovative technologies such as augmented reality (AR), virtual reality (VR), and identity relationship management in the Internet of things. Thanks to numerous partnerships with universities and research institutions, we develop our approaches even further and support them with scientific evidence.

We share project results with you in presentations, reports, or webinars. By publishing and writing in blogs and other communication media, we also want to promote the exchange of ideas and contribute to the realisation of groundbreaking innovations.

What sets us apart

  • Using the Lab, we create a secure and simultaneously structured “free space” for developing and testing new ideas and concepts
  • The Lab functions as a dynamic and interdisciplinary network to incorporate ideas from various areas into development
  • We place a lot of emphasis on focus and agility so we can develop new approaches flexibly, proactively, intently, and while seizing the initiative


Baran Yalcin,
Head of Innovation Lab

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